It’s the eternal beauty quest… what is the best skin care? Who makes the best moisturizer? What cleanser is best? In my retail sales days, shoppers would come up to me and ask me, “What is the best skin care?” I would quietly ask them to follow me down a dark hallway, past all the other moisturizers. We’d pass the troll that guards the hidden door into a secret room, where there on a table, under a single beam of light, sits one single jar of the only good moisturizer in the store, which I’ve only showed to this customer because they asked for the best. When you use it, you’ll never break out, all your wrinkles will disappear, your checking account will never be empty, and your house will always be clean.
There’s no troll.
Perfect moisturizers don’t exist. They don’t exist because everyone has a different opinion on what the perfect moisturizer should be like. So the question should not be “What’s the best skin care?” The question should be, “What’s the best skin care for me?” [Tweet this!]
For example, I was helping a client the other day whose primary complaint was that she was breaking out often. I asked her what she was using and she told me she was using a well known brand. I asked if she was using a product targeted for acne, like a treatment serum or even a cleanser, and she said no. She was using products that might be generally good, just not good for her, because they don’t target her primary concern.
So how do you find a skin care product that’s good-for-you? Here are a few tips.
- Decide what your primary skin care concerns are. This is the magic question. If you could change one thing about your skin, what would it be? If there’s a bunch of things, prioritize your list. You’ll probably be able to treat a few things at once, but you want to make sure that your primary concern will be targeted.
- Look at peripheral benefits of the skin care products. Do you want paraben-free? Do you want a natural skin care product? Do you want a moisturizer that fights acne and wrinkles?
- Set a price. Remember that if you want a product that has many specific features, you may need to be willing to spend more. What is most important? It might be nice to be paraben free, but you might not be able to find skin care that fights acne and wrinkles, has no parabens, and is less than $30. You may have to decide which feature is the one that can be sacrificed.
- Feel it and smell it. Textural differences and fragrances are very important. If you don’t enjoy using the product because it feels greasy or smells funny, you won’t use it. Your skin care is guaranteed to fail if it just sits in a drawer. [Tweet this!]
I want to know. What is most important to you when you buy a moisturizer or other skin care product? Do you make decisions based on price? Ingredients? A friend’s recommendation? Tell me in the comments below!