My job is super fun. I get to spend the whole day talking and thinking about skin care and skin care products. I get to recommend skin care products that I like. I get free skin care products to try and judge (which is a great way to get judgy feelings out of my system, since I try hard not to judge people).

But sometimes my job is disappointing. I feel hopeful when I look at a new product. I can’t wait to see my skin magically transformhave you stopped seeing a difference in your skin care products? when I apply it. And I feel frustrated when that skin care is just okay. I am disappointed. I want instant results too!

I’ve been trying a new skin care line for work. I want to tell me boss that’s it’s amazing and that we should buy it immediately. But even though I like many of the products, I was a little disappointed. Couldn’t my skin glow just a bit more? Couldn’t it look a bit better?

Then I realized that I am a victim of the Law of Diminishing Skin Care Returns. If you’ve ever studied economics, you’re familiar with the original law. Applied to skin care, it means that when you use lots of good product, you don’t notice as much when you add another good product. Essentially, if your skin is already in great shape, it becomes harder to get a dramatic result. [Tweet this!]

Let’s look at a real life example. If you are using a bar soap, and you change to a cleanser that is less stripping, you’ll automatically see an improvement in your skin. You’ll notice your hydration will improve and your texture will soften. If you add a well formulated moisturizer, you’ll see even more changes. Now add a serum, and maybe you’ll decrease breakouts or improve your glow. But every product you add will change your skin less and less. The better the condition of your skin, the less you’ll notice the improvements. If you change from one moisturizer with great ingredients to another with different great ingredients, you may not notice the difference. Does this mean your skin care isn’t working? No, it’s still working… you just can’t see as much a change because your skin already looks great.

It’s hard to gauge good skin care if your skin is already healthy and glowing. We become immune to the changes in the mirror, and we naturally focus on our flaws. It’s easy to see this small line or that brown spot when the rest of your skin is smooth and glowing. Take one giant step back from the mirror, cut yourself a break, and remember that if your skin already looks amazing… miracle products become harder and harder to find.

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